About us
Baoba is a platform and B2B marketplace powered by advanced data analytics and location intelligence

Our Vision
We help our insurance partners and distributors access data-driven and automated insurance technology. We are closing the protection gap by providing personalized insurance that adapts to our customers’ habits and lifestyle and provides them with highly personalized add-on coverage in special circumstances.
We believe that mapping human habits and incorporating location data into on-demand coverage creation will change the way people purchase insurance products and services.


We are truly global
We are a global team and company, with operations ranging across multiple countries with our passion to make a positive impact with our products in common.
Our team

Kata Ludvig
Founder, CEO

Tamas Doffek
Founder, Chief Strategy Officer

Daniel Papp (LLM)
Co-Founder, Chief Legal & Compliance Officer

Milan Janosov Ph.D.
Chief Data Scientist

Adam Rammk
Chief Product Officer

Rita Hollosi
Marketing Manager

Daniel Bidnay
IT Project Manager

Hilario Itriago
Advisor & Board Member

Tamas Sulyok
Business Analyst Trainee

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Our core value pillars
Only the brave
We take risks in line with company purposes and we are not afraid to fail and learn from mistakes.
No ambition? No satisfaction!
Our focus is on delivering gradual and consistent value to the customer, but always eyeing and pursuing more ambitious goals.
Never stop growing
Our growth mindset focuses on financials and personal development, exchanging knowledge coming from the good, bad, and the insured.
Be open minded
We trust and respect colleagues and partners to build healthy relations, by providing space for everyone and embracing and proudly prioritizing diversity.
Branding assets
Our name, Baoba, comes from “Baobab”, the tree of life. Native in mainland Africa, it is a symbol of protection with its widespread crown protecting animals, plants and humans underneath from the hot sun and rain.
Baoba’s mission is to provide insurance for everyone when and where they need, thriving to become the nutritious tree in the desert that treats our target customers with the protection they need, whether it be rain, sun or any other circumstance!
